Think of the most popular brands in the world. You could recognize them anywhere. Why is that? Aside from their global presence, these brands have one thing in common – they adhere to a strict set of brand guidelines. (more…)
Think of the most popular brands in the world. You could recognize them anywhere. Why is that? Aside from their global presence, these brands have one thing in common – they adhere to a strict set of brand guidelines. (more…)
On June 15th, 1993, the Portable Document Format (or PDF) was born. PDF was created by Adobe® to be a standard document format which would allow for the exchange of documents across different systems (i.e., Windows, Mac, Linux, etc). The PDF file format allowed for any end-user to read/view a document, regardless of their system and irrespective of the native application that created it. (more…)
Content Management, Digital Transformation, Workflow and Automation, Workplace of the Future
This blog is the first in a series that will help you create a roadmap for your journey to build a better IT system. (more…)
Direct mail marketing campaigns continue to generate higher response rates, greater brand awareness, and higher levels of customer engagement than digital mail campaigns. So why does direct mail continue to get such a bad rap in 2019? (more…)
Today, there are a number of finishing accessories which can be placed in-line with your production print equipment to produce a finished product. In-line finishing has moved beyond basic stapling, saddle-stitching, hole-punching and folding to a higher level of capability which can generate immense new value for you and your customers. (more…)
The first digital printing press was introduced by Benny Landa in the early 1990s. Since then, digital printing devices have come to penetrate every corner of the market – everything from cut sheet pages to wide format signage. As a byproduct of this new digital era, two new market opportunities have presented themselves – one, the introduction of cost-effective short-run printing and two, variable data printing (VDP). (more…)
Office printing. It’s so mundane…until it isn’t. From the feared paper jam error to the suddenly – often miraculously – empty toner cartridge, why is it that office printers always seem to break down at the most inopportune moment? At some point or another, we have all experienced the frustration of desperately needing to print something last minute and failing to because of a printer error. (more…)