Blog Posts for Konica Minolta Canada

Packaging is any product’s first impression on the customer. Contrary to the saying don’t judge a book by its cover, consumers definitely judge based on packaging. Marketers have long known this; it’s one of the classic 4 Ps of marketing. Now, where does packaging fit in today’s digital-first, experience-driven economy? Who has access to high-end packaging? The answer is: we all do. Packaging is an integral part of the new marketing ecosystem. And with the always improving digital press and printing capabilities of a modern print shop, the affordability and accessibility of great packaging increases. These advancements have contributed to the changes we are currently seeing in today’s marketplace. (more…)

Think of the most popular brands in the world. You could recognize them anywhere. Why is that? Aside from their global presence, these brands have one thing in common – they adhere to a strict set of brand guidelines. (more…)

On June 15th, 1993, the Portable Document Format (or PDF) was born. PDF was created by Adobe® to be a standard document format which would allow for the exchange of documents across different systems (i.e., Windows, Mac, Linux, etc). The PDF file format allowed for any end-user to read/view a document, regardless of their system and irrespective of the native application that created it. (more…)

This is the final blog in a four-part series that will help you create a roadmap for your journey to build and maintain a better IT system. [Part 1], [Part 2], [Part 3]. (more…)

This blog is the third in a series that will help you create a roadmap for your journey to build and maintain a better IT system. [Part 1], [Part 2]. (more…)

This blog is the second in a series that will help you create a roadmap for your journey to build a better IT system. The first blog in this series can be found here. (more…)

This blog is the first in a series that will help you create a roadmap for your journey to build a better IT system. (more…)

Direct mail marketing campaigns continue to generate higher response rates, greater brand awareness, and higher levels of customer engagement than digital mail campaigns. So why does direct mail continue to get such a bad rap in 2019? (more…)

Today, there are a number of finishing accessories which can be placed in-line with your production print equipment to produce a finished product. In-line finishing has moved beyond basic stapling, saddle-stitching, hole-punching and folding to a higher level of capability which can generate immense new value for you and your customers. (more…)

The first digital printing press was introduced by Benny Landa in the early 1990s.  Since then, digital printing devices have come to penetrate every corner of the market – everything from cut sheet pages to wide format signage. As a byproduct of this new digital era, two new market opportunities have presented themselves – one, the introduction of cost-effective short-run printing and two, variable data printing (VDP). (more…)