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  • Don’t Leave Money on The Table: 3 Reasons to Invest in Digital Print

    By not investing in digital print, you’re affecting your bottom line.

    , Marketing Specialist

    Faceless side profile imagined as CMYK colour blocks exposing the grinding gears of thinking beneath the colors

    Today’s customers are looking for fast, cost-effective, easy-to-order services. And in 2020, these targets are achievable for your business by utilizing digital print technology and workflow automation software.  As discussed in our last article, Judge a Book by Its Cover, the landscape in which today’s professional print businesses operate has transformed.  Digital print is not a replacement for your traditional offset printing capabilities. It’s an enhancement to your printing portfolio and product offerings. And invites a new stream of clients and revenue to your business. It’s like asking a woman to choose between a heel and a sneaker for a hike. Both shoes serve their purpose in the proper context. As do both printers. Digital print is designed to fill the gap that exists in the marketplace. Offset printing is great for large runs, such as newspaper printing. SMBs usually don’t have that need. By not investing in digital print, you are excluding potential clients who are looking for fast, budget-friendly printed materials.

    Tomorrow’s print customer is looking for 3 main criteria when choosing their print service providers. Automation, customization, and speed. Luckily, these criteria positively affect your bottom line.


    By automating the front-end process through a web-based storefront portal, you will increase your employees’ productivity. And foster a customer centric-experience. Web-to-print allows your clients the ability to order your services on-demand. Saving your employees the headaches of order taking and tracking. Implementing workflow automation software will relieve bottlenecks and redundancies your employees are facing. Your print operators won’t lose time reprinting a job where 10% of the colour was off because your system wasn’t able to detect colour discrepancies, nor will you lose the revenue. These value-added services are essential in having a competitive advantage in today’s digital marketplace.


    Variable data printing is a tool to set you apart from the competition. When used with other services, such as direct mail, you can provide your clients with the tools for a successful marketing campaign.  “Adding a person’s name, full colour, and more sophisticated database information can increase the response rate by 500% vs. not doing any of those things”( Konica Minolta U.S.A, 2020). And you can offer it at a competitive price-point.


    Traditional printing cannot compete with the turnaround time digital print offers your customers. The faster you can turnaround a job efficiently, the more productive your business becomes. Upping the number of jobs you can take on will positively affect your bottom line.

    When we tie these 3 criteria together, you are easing bottlenecks, redundancies, and increasing productivity.  These value-added services are crucial to any digital print strategy and aid in client retention. Want to know more? Click here to get in contact with an industrial print specialist. And learn how to implement these digital-first strategies for your business.  Grow your customers.  Expand your business.  We can help.

    Konica Minolta U.S.A (GCIP). (2020). Graphic Communications and Industrial Print Playbook. CountOnKonicaMinolta.com


    Production Print, Workflow and Automation

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    Ransomware has quickly become the cybercriminal’s favorite form of malware. As a reminder, ransomware is malware that hackers use to enter a network or device, encrypts files, hold them hostage, and then demand a ransom to return those files back to the victims. In recent years, universitiesmunicipal governmentssmall businesses, and even large corporations like Honda have been victims of ransomware. More recently, the COVID-19 pandemic has provided the perfect environment of uncertainty and disruption for ransomware to thrive. (more…)

    Security, Technology

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    Many organizations have recently found themselves scrambling to keep business running as usual while ensuring their staff and clients stay safe. COVID-19 has been testing the planning and preparation of IT Departments around the world.

    Below are 5 measures that all business leaders should implement to keep their users productive in the face of disruption: (more…)

    Technology, Workplace of the Future

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    The COVID-19 pandemic has brought on a fair share of negativity in the business world, yet many technology companies are taking part in a global effort to support our economy during this period of disruption. Below are several examples of major technology partners providing free offers or lower cost solutions due to the COVID-19 crisis.

    Microsoft: 6-month Office 365 E1 Trial

    Microsoft created this trial as a direct response to COVID-19. Office 365, and more specifically Microsoft Teams, is a great solution for helping remote employees stay productive, connected, and collaborative. This trial can easily be upgraded to a paid subscription after the 6 month trial period. (more…)

    Technology, Workplace of the Future


    With the transition to remote work in the face of the COVID-19 pandemic, many organizations and schools are transitioning to using Zoom for online collaboration and learning. This has seen the online conferencing service get hit with multiple cyberattacks, and there are now over 500,000 leaked Zoom accounts available for sale on the dark web. (more…)

    Security, Workplace of the Future

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