Think of the most popular brands in the world. You could recognize them anywhere. Why is that? Aside from their global presence, these brands have one thing in common – they adhere to a strict set of brand guidelines. (more…)
Direct mail marketing campaigns continue to generate higher response rates, greater brand awareness, and higher levels of customer engagement than digital mail campaigns. So why does direct mail continue to get such a bad rap in 2019? (more…)
