Blog Posts for Graphic Communications

Today’s customers are looking for fast, cost-effective, easy-to-order services. And in 2020, these targets are achievable for your business by utilizing digital print technology and workflow automation software.  As discussed in our last article, Judge a Book by Its Cover, the landscape in which today’s professional print businesses operate has transformed.  Digital print is not a replacement for your traditional offset printing capabilities. It’s an enhancement to your printing portfolio and product offerings. And invites a new stream of clients and revenue to your business. It’s like asking a woman to choose between a heel and a sneaker for a hike. Both shoes serve their purpose in the proper context. As do both printers. Digital print is designed to fill the gap that exists in the marketplace. Offset printing is great for large runs, such as newspaper printing. SMBs usually don’t have that need. By not investing in digital print, you are excluding potential clients who are looking for fast, budget-friendly printed materials. (more…)

Packaging is any product’s first impression on the customer. Contrary to the saying don’t judge a book by its cover, consumers definitely judge based on packaging. Marketers have long known this; it’s one of the classic 4 Ps of marketing. Now, where does packaging fit in today’s digital-first, experience-driven economy? Who has access to high-end packaging? The answer is: we all do. Packaging is an integral part of the new marketing ecosystem. And with the always improving digital press and printing capabilities of a modern print shop, the affordability and accessibility of great packaging increases. These advancements have contributed to the changes we are currently seeing in today’s marketplace. (more…)