Blog Posts for Production Print

Today’s customers are looking for fast, cost-effective, easy-to-order services. And in 2020, these targets are achievable for your business by utilizing digital print technology and workflow automation software.  As discussed in our last article, Judge a Book by Its Cover, the landscape in which today’s professional print businesses operate has transformed.  Digital print is not a replacement for your traditional offset printing capabilities. It’s an enhancement to your printing portfolio and product offerings. And invites a new stream of clients and revenue to your business. It’s like asking a woman to choose between a heel and a sneaker for a hike. Both shoes serve their purpose in the proper context. As do both printers. Digital print is designed to fill the gap that exists in the marketplace. Offset printing is great for large runs, such as newspaper printing. SMBs usually don’t have that need. By not investing in digital print, you are excluding potential clients who are looking for fast, budget-friendly printed materials. (more…)

Direct mail marketing campaigns continue to generate higher response rates, greater brand awareness, and higher levels of customer engagement than digital mail campaigns. So why does direct mail continue to get such a bad rap in 2019? (more…)

Today, there are a number of finishing accessories which can be placed in-line with your production print equipment to produce a finished product. In-line finishing has moved beyond basic stapling, saddle-stitching, hole-punching and folding to a higher level of capability which can generate immense new value for you and your customers. (more…)

In my role as Director of Leasing for Konica Minolta Premier Finance, it should come as no surprise that I get asked a lot of questions related to financing. Everything from “how much money is due upfront?” to “what are my options when my term is over?” If it has to do with financing, I’ve probably been asked it a dozen times. However, far and away the most common question related to equipment financing I receive is: “lease or loan?” (more…)

The first digital printing press was introduced by Benny Landa in the early 1990s.  Since then, digital printing devices have come to penetrate every corner of the market – everything from cut sheet pages to wide format signage. As a byproduct of this new digital era, two new market opportunities have presented themselves – one, the introduction of cost-effective short-run printing and two, variable data printing (VDP). (more…)

I wish I had a dime – alright, a dollar – for every time a digital press operator has asked: “How often should I calibrate my device?” I wouldn’t quite be a millionaire, but I’d certainly be buying a few more caffé lattes in place of my usual double-double. (more…)