Blog Posts for Industrial Print

Packaging is any product’s first impression on the customer. Contrary to the saying don’t judge a book by its cover, consumers definitely judge based on packaging. Marketers have long known this; it’s one of the classic 4 Ps of marketing. Now, where does packaging fit in today’s digital-first, experience-driven economy? Who has access to high-end packaging? The answer is: we all do. Packaging is an integral part of the new marketing ecosystem. And with the always improving digital press and printing capabilities of a modern print shop, the affordability and accessibility of great packaging increases. These advancements have contributed to the changes we are currently seeing in today’s marketplace. (more…)

Today, there are a number of finishing accessories which can be placed in-line with your production print equipment to produce a finished product. In-line finishing has moved beyond basic stapling, saddle-stitching, hole-punching and folding to a higher level of capability which can generate immense new value for you and your customers. (more…)

In my role as Director of Leasing for Konica Minolta Premier Finance, it should come as no surprise that I get asked a lot of questions related to financing. Everything from “how much money is due upfront?” to “what are my options when my term is over?” If it has to do with financing, I’ve probably been asked it a dozen times. However, far and away the most common question related to equipment financing I receive is: “lease or loan?” (more…)

What is industrial print?

Industrial print has been around almost as long as manufacturing itself; it didn’t take long after the emergence of mass-production for someone to come along and say “hey, we should print our logo on that.” But this conventional understanding of industrial print – print which is applied to manufactured products – is somewhat antiquated. (more…)

After thirty plus years in the print supply business, there is one thing I know for sure – I don’t know it all. Change has been constant since 1439 when Johannes Gutenberg first invented the printing press, and since then there have always been new print industry trends to keep up with. (more…)